Ways to Promote Your Online Casino’s Roulette Software
It is generally understood that just as it is with brick-and-mortar casinos, online casinos are judged by players based on the number and variety of casino games that they offer. In fact, one could even say that online casinos are afforded much less leeway than their physical counterparts as they cannot lean on the excuse of having a limited amount of space unlike land-based casinos.
However, it is also generally understood that most online casino players, despite having hundreds or even thousands of options at their fingertips, routinely play only the same handful of casino games every session. Some players even exclusively play a singular game, and you may notice that this is especially common among your players who happen to like online table games such as Roulette software.
The most popular variations of online Roulette software each have their own fanbase and these fans generally stick to their preferred variation. On a similar note, players who love online slots are less likely to try out any Roulette software you might have. However, there are still ways to promote the online Roulette software you have to your entire player base and hopefully convert some of them into becoming new fans of this online table game.
Table of Contents:
- Online Roulette Software Launches
- Exclusive Roulette Software Promotions
- Online Roulette Software Tournaments
- Country-Specific Roulette Software Events
Online Roulette Software Launches
When you have acquired new Roulette software for your online casino, you should consider highlighting its launch to your players. This is especially encouraged if the online Roulette software in question comes from a well-established provider such as NetEnt or Betsoft. This is because players are generally familiar with these providers and know that they are trustworthy; thus, they are more likely to at least give the game a try.
If you happen to be adding a new provider’s portfolio to your online casino library and Roulette software happens to be included in that portfolio, the benefits of a launch are twofold. Your players will be interested in seeing what this new provider has to offer and the more adventurous ones will likely experiment with every new game there is. If you put in some additional effort to promote the provider’s online Roulette software, it should also get its share of the attention.
Exclusive Roulette Software Promotions
There are few things that excite consumers in general more than promotions and your online casino players are no different. As long as the deal you are offering has good value or is tied to something they are already interested in, you are almost guaranteed a positive response from them.
In this particular case, you can have a promotion that is exclusive to the online Roulette software available on your online casino. This can take the form of real cash, bonus cash or a deposit bonus where the awarded funds can only be played on your online casino’s Roulette software. If the online Roulette software in question happens to be a live dealer casino game, you must make the distinction clear to avoid confusion and unhappiness among your players.
Online Roulette Software Tournaments
While it is understandably more difficult to organize and requires more resources than a regular promotion, a tournament is an ideal way to encourage your players to play the Roulette software in your online casino’s library. Since you are the tournament organizer, you have the freedom to determine not just the prize pool but also the conditions for winning a share of said prize pool.
Alternatively, you can keep an eye on the tournaments organized by the providers who created the online Roulette software available on your online casino. A prime example is Pragmatic Play and its signature Drops & Wins campaign which awards daily cash drops and weekly cash prizes to players who play a particular selection of its online slots and live casino games. Its live dealer Roulette software Mega Roulette is included in that list so any of your players who happen to be Roulette fans will have a chance to win the offered prizes while enjoying their favorite table game if they participate in the campaign.
Country-Specific Roulette Software Events
If your online casino has a large international player base that encompasses more than a few countries all over the globe, the standard approach would be to making as much of your content and services as universal as possible. However, there is great value in paying special attention to specific countries whether it is because they are your existing target markets or markets in which you want to expand your reach.
A good way to accomplish this in the context of online Roulette software is to have Roulette-focused events that are exclusive to players from one country. This can be in the form of either a simple Roulette software launch or a bonus that is only applicable to online Roulette software. If the country in question does not have English as its main language, the release of Roulette software in the country’s native tongue would serve as the perfect opportunity for this. For example, Evolution Gaming offers several live casino online Roulette software with dealers who speak other languages such as Spanish, Finnish and Portuguese.
